Hobson Contracting
Hobson Contracting
Website Build & SEO
Hobson contracting is a family owned and operated construction company with 30 yrs experience. They specialize in Residential and Commercial remodeling projects.
Website features:
7 Page Site
Social Media Integration
Custom Content
SEO
CRM + Mobile App Connected
Contact Forms
Mobile Optimization
Our Blogs
Local Keyword Research
The Ultimate Guide to Free Local Keyword Research 📖
Local businesses can't afford to overlook the power of local SEO. One of the foundational steps in optimizing for local search is conducting local keyword research.
But what if you're on a tight budget? Well, here's a guide to doing local keyword research for FREE!
1. Google's "Autocomplete" Feature
Start with the basics. Type your service or product into Google's search bar followed by the name of your city or town. Google's autocomplete feature will provide a list of commonly searched terms. This is a goldmine for local keyword ideas.
2. Google Trends
Google Trends allows you to see the popularity of search queries over time. By setting the geographic area to your locality, you can identify trending local keywords and topics relevant to your business.
3. Google Keyword Planner
While primarily a tool for advertisers, Google Keyword Planner is free and provides valuable data on search volume and competition. Input potential keywords and filter results by your target location to get localized data.
ads.google.com/home/tools/keyword-planner/
4. Google My Business Insights
If you have a Google My Business listing (and you should!), the platform offers insights into the search queries people use to find your business. This can give you a direct look at the local keywords relevant to your offerings.
5. Competitor Analysis
Search for your services or products in your locality and see which businesses pop up. Browse their content, meta tags, and URLs to glean potential keyword ideas.
6. Community Forums and Social Media
Platforms like Reddit, Quora, or local Facebook groups can be goldmines for local keyword research. See what terms locals use when discussing topics related to your business.
7. Answer The Public
This free tool generates questions people ask about specific keywords. While it's not inherently local, combining its results with local terms can yield excellent keyword ideas.
Local keyword research doesn't have to break the bank. With a combination of free tools and a bit of creativity, you can uncover the terms your local customers are using to search for your products or services. Remember, it's not just about finding keywords but understanding the intent behind them. Once you've got your list, integrate these keywords naturally into your website content, meta tags, and online listings to boost your local SEO efforts.
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We offer a comprehensive range of digital marketing services tailored to the unique needs of small businesses. Our expert team specializes in social media ads, content creation, SEO, email/text campaigns, appointment setting, and Google review management. We'll work closely with you to develop customized strategies that align with your business objectives, drive brand visibility, and foster customer engagement.
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How do I know if digital marketing is right for my small business?
Digital marketing is essential for businesses of all sizes, including small businesses. It allows you to reach a broader audience, increase brand awareness, and drive targeted traffic to your website. Whether you're looking to expand your customer base, enhance online visibility, or boost sales, our team will conduct a thorough analysis of your business and industry to recommend the most suitable digital marketing solutions for your goals.
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Reach out to us through our website's contact form or give us a call. We'll schedule a free consultation to discuss your business needs, goals, and budget. Based on this conversation, we'll recommend the best digital marketing package tailored to your requirements. Once you're ready to proceed, our team will begin crafting a winning strategy to take your small business to new heights online.
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Ready to take your digital marketing to the next level? Get in touch with SolveTech Media today and let's discuss how we can elevate your brand's online presence.
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